Your personal brand (and why it’s so hard to define)

Your personal brand (and why it’s so hard to define)

I’ve been wanting to write a personal brand post for a while. A question I get asked a lot from friends and coworkers is “How do you define your personal brand?”. I am going to give you some advice that I give to my clients on how you can define your personal brand and make yourself stand out from the rest.

  1. Stop thinking so much about it, and live it. We get caught up in what we all want it to be and what we think our brand should be translated as, but if you can’t live it every day, then you’re doing it wrong. As much as a brand is a visual statement, it’s a living identity that transfers to you as a person, and you online. Which leads me into my next point…
  2. Your brand translates to all mediums. This means social media, portfolio websites, resumes, print materials, etc. Do not ever do anything off brand UNLESS you are experimenting with something new that’s already a part of your brand. Take what I am doing right now for example. I’ve archived all my Instagram photos and I’m prepping for my REVISION ERA, a set of photo shoots to show off my creative direction. As long as something like this has purpose and is executed on brand, you’re doing it right. Colours, images and design are all cohesive. (Scroll to the bottom to see how I have all my social profiles the same).
  3. Your decisions define your brand. From who you surround yourself with to the colours you use. It all defines you. Be concise. Be responsible. Know that whatever you put out there, is you. This is one I can’t express enough. Where you work, is it on brand with who you are personally? Who you surround yourself with, are they lifting you up and helping you?
  4. It is what you want it to be, but don’t change yourself. We get caught up in what we all want it to look like, feel like and be. But we can change ourselves to be our brand, and it can be unhealthy. Social media can be extremely toxic. We all know this. So for yourself, the number one piece of advice I can give you is just be you. Showcase all your talents and live your life the way you live it. Changing it to be perceived in a way that’s not you will get noticed real quick. Don’t be that fake person. Live your life, and if your brand is taking your followers along for the ride, then be authentic and they will come and follow.
  5. If you are serious about a personal brand, hire a professional. It’s worth the money to make sure your look is cohesive all around and represents you. Working with an outside professional can bring out what you really want from brand, and not be bias from the people around you. Feel free to contact me if you are needing any branding advice. I’d love to help!

These are all simple tricks you can do to get you on your way to creating personal brand that is uniquely, and 100%, you.

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